PolicyLink Unveils New PSA in New York City’s Times Square

The future of equity has never looked more adorable.

On Monday, PolicyLink released a new fifteen second public service announcement that will run on the Times Square Jumbo Tron (popularly known as the “David Letterman Screen”) in Manhattan until November 30th.

As part of our new multimedia series “America’s Tomorrow: Equity in a Changing Nation,” we’ve been tracking the country’s changing demographics and exploring what these changes mean for the future of America. This promo’s message is clear: by 2042, people of color will be the majority in America; by the end of this decade half of all youth will be of color. We must invest in their futures now – for the sake of our own and that of the entire nation.

Check it out below and tell us what you think!

UPDATE: Watch this cool behind-the-scenes look at the making of the PSA, as well as an extended thirty second version.

To download the video you can right click here and save to your desktop

3 Responses to “PolicyLink Unveils New PSA in New York City’s Times Square”

  1. avatar

    love it! Tell the nice business man to invest in the future…our kids.

  2. avatar

    Thank you for taking the time to remind us all just, where the Color line is drawn…
    Ah, but how might we forget, was Dubois right, or was Washington wrong?
    Did we agree?

  3. avatar

    Wonderful peek into our future–i hope people understand the urgent need to create a just one.

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