A Pledge to White America?
The GOP yesterday unveiled its Pledge with America, a policy blueprint for its run to the midterm elections. A lot has been made about the policy content of 48-page document, but it’s worth noting the unspoken messages of the piece.
As a communications person at a nonprofit, I know every single photo in a document like this is labored over. You think about who it will represent, whether your intended audience will see itself in the photo, whether it supports your core messages.
A look at the Pledge shows exactly who the GOP is targeting — older white people.
Of the 45 photos showing people in the Pledge — representing more than 400 people — there are only two or three non-white faces. Here’s a perfect example:
But this one probably gets to the heart of the issue: